make love, not war

Today’s world is facing a deep political and economic crisis:  the financial collapse, the eurozone debt crisis, US unemployment reaching two figures, Occupy Wall Street and a global sense of instability fill the headlines from Beijing to Buenos Aires.

Amidst all this mess, Benetton the famous brand known for its revolutionary multiracial campaigns in the nineties, has released its latest advertising creation where uses pictures of world leaders kissing their opponents under the promise: Un-hate.  The campaign was launched this week in Italy, after Primer Minister Silvio Berlusconi was forced to step down for leading the country towards an imminent profound debt crisis and it is part of the brand’s social responsibility strategy.

The Un-Hate Foundation was created by United Colors Of Benetton to help building a more tolerant world.

http://unhate.benetton.com/

David Corzo for Vidalogo.  @Ricorzo